The platform is rolling out a fresh option that permits them to lessen the amount of AI-made media appearing in their feeds. This step comes as the service disclosed that it currently hosts over 1 billion content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising channels on a competing service primarily display AI-generated videos. A large amount of this output is considered low-quality AI content, a label for substandard, mass-produced content that is often nonsensical or surreal.
“We know from our community that many people like content created using AI tools, from AI artwork to educational videos, and we want to offer the community the ability to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently 1.3bn videos on its app identified as made with AI. In total, more than 100 mn videos are added to the app daily, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they view by opening the content preference feature in the platform and choosing AI-made media. Additional categories that currently be controlled under the tool include politics, fashion, beauty, and choreography.
Content Labeling and Policies
Its policies oblige users to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any believable AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the service will henceforth add an AI-generated label to content made using its built-in AI features, or identified by an cross-platform project for spotting artificial media. This step is intended to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a $2m AI literacy fund for specialists and groups to create educational content about ethical AI use. This initiative will assist non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The platform has justified its safety measures, following debate over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection division in London, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most harmful content prior to it is viewed by humans. TikTok stated a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its automated systems.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”